Medlab Middle East Rebranded to WHX Labs Dubai

By LabMedica International staff writers
Posted on 06 Feb 2025

Image: The unveiling of WHX Labs Dubai marks a new era for laboratory innovation (Photo courtesy of Informa Markets)

Informa Markets (London, UK) has officially announced the rebranding of Medlab Middle East to WHX Labs Dubai, underscoring a transformative vision for connecting people, businesses, governments and innovators across borders. The name World Health Expo (WHX) unifies Informa’s healthcare events around the world to better facilitate connection and collaboration under a single brand.

Medlab Middle East 2025, held at the Dubai World Trade Centre (DWTC) under the theme ‘Empowering today’s medical labs for tomorrow’s future,’ brought together over 800 exhibitors and welcomed more than 20,000 visitors to explore the latest technology and updates for the laboratory industry. The event is showcasing the latest innovations and technologies across eight dynamic product categories, which include Disposables and Consumer Goods, Emergency Medicine, Imaging and Diagnostics, Healthcare and General Services, IT, Laboratory, Medical Equipment and Devices and Pharma and Nutrition. WHX Labs Dubai will build on Medlab Middle East’s 24 years of success, connecting more than half a million healthcare professionals in nine countries across four continents. By consolidating each event within the Informa Markets Healthcare portfolio, WHX aims to amplify their impact, fostering greater innovation, stronger connections and transformative progress within the healthcare ecosystem.

“WHX Labs Dubai represents the evolution of the laboratory industry into a global force for scientific advancement – an exciting future driven by international collaboration, technological breakthroughs, and innovation from around the world,” said Tom Coleman, Group Exhibition Director, Informa Markets Healthcare. “This new identity highlights Dubai’s essential role as a hub for laboratory innovation and reinforces the city’s lasting impact on the industry’s advancement. By establishing WHX Labs Dubai, we reaffirm our commitment to driving progress in the sector while honoring Dubai’s dynamic ecosystem, which continues to foster cutting-edge scientific discovery and development.”

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